I help founders uncover what’s holding their business back and make the strategic and operational changes needed to move forward

15+ YEARS OF EXPERIENCE · SME TO FORTUNE 500 · STRATEGY TO EXECUTION
The way you built your business got you to where you are today.
But as the business grows, with more clients, opportunities and people involved, what once worked naturally starts requiring more coordination, more structure and more of your attention.
You know that the answer isn't to simply work harder.
A new level of growth requires a different focus, a different way of operating and a different role from you as the founder.
It’s about building a business that works better as it grows: with
- Clearer priorities instead of trying to do everything.
- Smarter ways of working with more ownership in the team instead of adding more work
and everything depending on you.
- More time where you add the most value instead of getting pulled into the day-to-day.
Every business is different. The challenge is figuring out what needs to change in yours.
I look at the business as a whole to identify what’s holding back the
next stage of growth and where change will have the biggest impact.
Know where you’re going and what to focus on.
Turn your ambitions into clear choices and priorities for you and your team now and in the future.
Make the business work better as it grows.
Simplify how work gets done with smarter processes, systems and ways of working.
Grow without everything depending on you.
Focus your time where you add the most value and let go of what no longer needs you.
Get the right support at the right stage.
The way we work together depends on where you are and what you need right now.
Where are we going?
What do we want to achieve?
What's holding us back?
What needs to change?
What are our priorities?
What's the plan?
Execute, review and adapt.
Turn the plan into progress.
A structured 4-month growth program to define what needs to change, create a clear roadmap and start putting it into action, with strategic sparring along the way.
Best for:
Founders who need clarity on what to change, what to prioritize and how to move their business into its next stage.
Define - Diagnose - Design - Do
A strategic sparring partner
and guide by your side
as you execute your priorities,
navigate decisions and
move the business forward.
Best for:
Founders who have a clear roadmap and want an experienced partner to guide, challenge and help them stay on track while they execute.
Do, Review & Adapt
Hands-on expertise and execution support to solve a specific
challenge, improve an
area of the business or deliver an
important initiative.
Best for:
Businesses that know what needs to get done but need additional
expertise or capacity
to make it happen.
Do (Execution support)

I grew up in an entrepreneurial family. My parents built a successful business through hard work, responsibility and doing almost everything themselves.
They taught me a lot about entrepreneurship. But I also saw how much a business can demand from you when everything depends on you. They were always there, checked everything and rarely had the opportunity to truly step away.
Later, through my career in consulting, I learned how strategy, processes, systems and clear responsibilities can help organisations work better and grow without simply asking more of the people running them.
It reinforced something I had always been drawn to: finding a better, smarter way of doing things.
I’m not interested in working less for the sake of working less. I believe in ambition and putting in the work. But as a business grows, working harder can’t be the only answer.
I want to help founders build successful businesses that work better as they grow and still have the space to build a successful life alongside them.
Learn more about me here
With ZJ we laid a solid foundation for our growth.
I found working with ZJ to be very professional. ZJ truly helped us with the direction our company was taking. Through various group sessions and preparatory assignments on our company's structure, we laid a solid foundation for our growth. Besides her professional approach, ZJ is personally engaged and very willing to brainstorm with us. Thank you, ZJ, for the pleasant collaboration!
Britt de Lange - MT member SuperStaff Agency
ZJ elevated Studio Samen to a more professional level and helped win a big contract (37k).
Before working with ZJ, I struggled to get time for strategy and I pitched my ideas to the wrong stakeholders at the client side. ZJ helped me see where our value truly lies and this has helped us win a big contract at a client (37k) we are really happy about. We also defined what tasks I should or should not be doing. Right now I’m creating a team and choose to focus more on strategy and high end selling for myself. What I like the most is that ZJ is an experienced consultant and has heaps of knowledge and feedback. She goes above and beyond to help you and she's only a call away. ZJ really elevated Studio Samen to a more professional level.
Evita Lammes
Owner - Studio Samen
Let’s talk about where your business is today, where you want to take it and what needs to change to get there.
No pitch.
Just an honest conversation to see where I can help and which way of
working together makes the most sense.